A lot has happened with the Falmouth BID (Business Improvement District) since this time last year. The BID has reached its mid-term point and is going from strength to strength. There are 120 BIDs across the country with a further 40 going to ballot in 2012. The Falmouth BID is the most southerly of these and was the second to be set up in Cornwall.
The Falmouth BID has 4 priority areas: Marketing, Events & Festivals, Physical Improvements and Business Support. Within these priority areas, 4 projects which have been developed this year are:
Cruise Ship Initiative – This is a collaboration between A&P Falmouth, OTS and the Falmouth Ambassadors. Falmouth receives in the region of 20,000 visitors disembarking from 29 cruise ships each year. It is estimated that half of these cruise ship passengers remain in Falmouth to visit locally. Under this new initiative, passenger drop offs have be re-routed to The Moor encouraging them to see more of Falmouth. Welcome guides have also been produced for every passenger and this is complemented by a new online cruise ship section on Falmouth.co.uk.
Falmouth Spring Festival – This festival was established at the request of the local business community as a way of bringing people into the town before Easter. The festival celebrates Falmouth’s open and green spaces through music, dance, art, guided walks and fashion and it has a strong community ethos to it. It was awarded a Cornwall in Bloom Award for community effort at Bell’s Court.
Visitor Hospitality Project – This will be the largest single project delivered by the BID in its first 5 year term. Its aim is to provide high quality visitor information, signage and interpretation. Funding from Cornwall Marine Network will ensure that businesses will also receive training in customer services.
High Street Campaign – This project came out of the Government’s appointment of Mary Portas to review issues affecting Britain’s high streets. A 5-point plan has been drawn up identifying areas which affect the prosperity and growth of Falmouth.
A lot of work is still planned to improve the public areas, streets and open spaces of Falmouth to ensure Falmouth can be an even better place to work, live and play.